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Customer in Digital Economy (5 cr)

Code: LT00AB27-3003

General information


Enrollment

16.12.2019 - 10.01.2020

Timing

27.01.2020 - 27.04.2020

Number of ECTS credits allocated

5 op

Virtual portion

3 op

Mode of delivery

40 % Contact teaching, 60 % Distance learning

Campus

Kouvola Campus

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Aarni Ahtola
  • Johanna Harju

Teacher in charge

Johanna Harju

Groups

  • LTKV19KM3

Objective

You can recognize needs of customers for potential business opportunities.
You understand digital marketing and the meaning of economy of scale for productivity.
You can analyze productivity and risk level of the digital revenue logic.
You understand the meaning of customers and other stakeholders for your own learning and development.

Content

What is customer oriented approach in digital economy?
What is circular economy and how does digitalization affect on it?
How can one consider changes in customer behavior for ones own business?
How does digitalization of customer interface affect on business?
What are possibilities of using a customer relationship management system?
How are customers´ needs fulfilled according to digital revenue logic?

Evaluation scale

1-5

Qualifications

ICT Tools and Resources or equivalent knowledge.
Customer Oriented Marketing or equivalent knowledge.