Customer in Digital Economy (5 cr)
Code: LT00AB27-3003
General information
Enrollment
16.12.2019 - 10.01.2020
Timing
27.01.2020 - 27.04.2020
Number of ECTS credits allocated
5 op
Virtual portion
3 op
Mode of delivery
40 % Contact teaching, 60 % Distance learning
Campus
Kouvola Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Aarni Ahtola
- Johanna Harju
Teacher in charge
Johanna Harju
Groups
-
LTKV19KM3
Objective
You can recognize needs of customers for potential business opportunities.
You understand digital marketing and the meaning of economy of scale for productivity.
You can analyze productivity and risk level of the digital revenue logic.
You understand the meaning of customers and other stakeholders for your own learning and development.
Content
What is customer oriented approach in digital economy?
What is circular economy and how does digitalization affect on it?
How can one consider changes in customer behavior for ones own business?
How does digitalization of customer interface affect on business?
What are possibilities of using a customer relationship management system?
How are customers´ needs fulfilled according to digital revenue logic?
Evaluation scale
1-5
Qualifications
ICT Tools and Resources or equivalent knowledge.
Customer Oriented Marketing or equivalent knowledge.