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Digital marketing communications (5 cr)

Code: LT00CY41-3005

General information


Enrollment

15.08.2019 - 30.08.2019

Timing

26.08.2019 - 15.12.2019

Number of ECTS credits allocated

5 op

RDI portion

3 op

Mode of delivery

Contact teaching

Campus

Mikkeli Campus

Teaching languages

  • Finnish

Seats

20 - 50

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Päivi Eskelinen

Teacher in charge

Päivi Eskelinen

Groups

  • LTMI18SPA
    Business Management, full-time studies

Objective

You are able to plan and use the means of digital marketing communications to different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.

Content

What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are computer graphics and layout programs utilised?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?

Evaluation scale

1-5