User-driven service development and service design (5 cr)
Code: LT00CY44-3009
General information
- Enrollment
- 12.04.2021 - 25.04.2021
- Registration for the implementation has ended.
- Timing
- 23.08.2021 - 17.10.2021
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Heli Juntunen
- Teacher in charge
- Heli Juntunen
- Groups
-
LTMI19SMBusiness Management, part-time studies
- Course
- LT00CY44
Objective
You can develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You can utilise the methods of service design and productisation.
You can choose and apply interactive development methods and models in practice.
You can work as a development team member.
Content
How is the service offering evaluated, renewed and developed in the digital operational and competitive environment?
How can customer experiences be considered as a basis of service development?
How are services developed in a user-driven and interactive way?
What are the basic concepts, goals and methods of service design?
How does the service design process advance?
What does the productisation of services mean?
Evaluation
e) You can choose appropriate methods for service development and evaluation and justify your choices
f) You are able to promote goal-oriented operations in a team
Course material
Tuulaniemi, J. 2011. Palvelumuotoilu. Helsinki: Talentum Media. Saatavilla myös e-kirjana.
Koivisto, M., Säynäjäkangas, J. & Forsberg, S. 2019. Palvelumuotoilun bisneskirja. Helsinki: Alma Talent. Saatavilla myös e-kirjana: kirjautumalla Haka-tietokantaan teos on vapaasti luettavissa sähköisenä versiona.
Evaluation scale
1-5