Marketing law (5 cr)
Code: LT00CY47-3004
General information
Enrollment
15.08.2020 - 04.09.2020
Timing
31.08.2020 - 13.12.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Mikkeli Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Degree Programme in Business Management
Teachers
- Jarmo Nummela
Groups
-
LTMI18SPABusiness Management, full-time studies
-
LTMI18SPBBusiness Management, full-time studies
Objective
You can show ability in marketing law and other marketing guidelines and instructions and use professional vocabulary and concepts in an expert way in different situations
You can identify and describe juridical risks related to marketing and anticipatory take them into account
You can evaluate marketing targeted to companies, organizations,
consumers and other target groups from juridical point of view
Content
What are key regulations of B2B- and consumer marketing?
What industry-specific marketing regulations exist?
How to protect brands, products and services?
What are reprehensible marketing procedures targeted to competitors?
How personal data can be used for marketing purposes?
What are sanctions for marketing contrary the rules?
Evaluation scale
1-5