•   Marketing and brand management LT00DP39-3003 30.08.2021-31.12.2021  5 credits  (LTKV20SP3) +-
    Learning outcomes of the course
    You are able to
    - identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
    -justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
    -plan strategy-based marketing considering the brand identity, target audience and brand positioning
    -choose appropriate methods to measure the brand marketing effectiveness
    Prerequisites and co-requisites
    Customer-oriented marketing 5 ECTS credits or equivalent knowledge
    Customer insight and customer experience 5 ECTS credits or equivalent knowledge
    Course contents
    How to manage the marketing activities of a company?
    How to define a marketing strategy?
    How to build a brand?
    Name of lecturer(s)

    Johanna Harju

    Mode of delivery

    60% Face-to-face, 40% Distance learning

    Language of instruction

    English

    Timing

    30.08.2021 - 31.12.2021

    Enrollment date

    12.04.2021 - 25.04.2021

    5 credits

    Group(s)
    • LTKV20SP3
    Seats

    20 - 50

    Unit, in charge

    Liiketalouden koulutusyksikkö, Kouvola (not translated)

    Teacher(s)

    Sara Czabai-Leppänen, Johanna Harju

    Programme(s)

    Degree Programme in Business Management

    Unit location

    Kouvola Campus

    Virtual proportion

    2 credits

    Evaluation scale

    1-5