e-Marketing (5 cr)
Code: OM00EF34-3004
General information
Timing
25.08.2021 - 31.10.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Open UAS and Continuing Education
Campus
Ecampus
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Management
Teachers
- Mia Silvenius
Teacher in charge
Peppi Opettaja
Objective
You can describe how customers’ purchasing and decision making process can be supported by means of digital marketing
You can evaluate and develop the functionality of organization’s e-marketing from the user-driven viewpoint.
You can evaluate the role of content as an essential part of organization’s e-marketing
Content
What is the role and importance of e-marketing as a part of a company’s e-business; what are the components of e-marketing?
How can customers’ purchasing and decision making process be supported by means of e-marketing?
What is a well-functioning website of a company like and how is traffic created and measured?
What does multichannel marketing mean?
What is a well-functioning webstore like: layout, usability, implementation and legal rules?
Evaluation scale
Approved/Failed