Study Guide

Objective

Students can describe the central role of contracts in business relations.
Students are familiar with the requirements and consequences of contractual obligations.
Students are able to evaluate the contractual risks for an organisation and take them into account when contracts are being made.
Students are able to explain to the seller and buyer how a binding sales contract is made, and what their rights and obligations are in the sale of goods.
Students are able to recognize the need to protect intellectual property rights and plan marketing operations that will not infringe the rights of others.

Content

What are the general principles of the contract law?
What are the special characteristics of the main types of contracts in business?
What are the consequences of a breach of contract?
How can the contractual compensation for damages be determined in contractual relations?
How is a binding sales contract made and under what conditions will a contract be invalid?
What are the rights and obligations of the seller and buyer in the sale of tangible goods?
How do B-to-B and consumer sales differ?
How can a business protect its rights?
How should intellectual property rights be taken into account in marketing?