Opinto-opas

Tavoitteet

You can: - discuss the importance of marketing abroad - outline the basic principles and design of international marketing - analyze some of the theories underlying international marketing - examine the environments of international marketing - assess foreign market entry strategies and decisions - differentiate between international and domestic product life cycle and the application of this concept in formulating marketing strategies at thedifferent stages of product life cycle

Sisältö

What are the various ways through which companies enter international markets? How investment policies in foreign countries may affect companies going international? How do you evaluate information collected through international marketing research? What are the typical problems encountered in conducting research in international markets and how can you solve them? How can you become aware and understand the complexity and interconnection of the modern tourism and hospitality industry?

Arviointiasteikko

1-5

Arviointikriteerit, hyvä (3)

Students can: a. describe how the political, legal, and religious environments are likely to affect firms operating in international markets b. manage appropriate methods of information search to discuss the major advantages and risks likely to be encountered by firms operating internationally c. carry out and formulate measurement standards that can be used to measure and evaluate international marketing performance d. evaluate the characteristics of different media options in international markets and design effective promotional programs e. discuss market research models and identify the most appropriate one which a firm can apply in deciding on a particular mode of entry f. manage and develop team and individual work g. apply the ethical principles to unfamiliar situations in marketing development

Esitietovaatimukset

No prerequisites