Opinto-opas

Tavoitteet

You are able to describe the aspects of customer oriented marketing concepts, including its objectives and functions.
You are able to analyse customer behaviour and define the principles for the segmentation and selection of target groups.
You are able to design a marketing mix for a wellbeing services business.

You understand the general principles of graphic design and the technical requirements of the graphic publication process.
In addition to the principles of graphic design and content production, you are able to use the software needed for the graphic and page layout publication production.

You are aware of the Xamk instructions for written assignments.
You are able to use professionally important databases and other sources of information, and refer to them in your texts.
You are capable of writing texts that meet the standards for layout, content and style required in your studies and working life.
You are able to use appropriate writing and sharing tools.

Sisältö

What are the objectives and role of customer oriented marketing in the service company’s operation?
How does the digital economy and operational environment affect the planning phase in the marketing of wellbeing services?
How is customer behaviour and segmentation taken into consideration when defining objectives and target groups?
What does a marketing mix of wellbeing services consist of?
How can a marketing mix be used to reach the goals of a service organization?

What elements should you be able to manage in graphic publishing?
What are the technical requirements of publishing either for print or digital distribution?
How to implement publications using graphics and image processing?

Which written skills are you expected to possess both in your studies and in your own professional field?
How to search information from different sources and exploit it?

Arviointiasteikko

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