Gamification in digital marketingLaajuus (5 cr)

Objective

After the course, the student
- understands and is able to capitalise on the potential of gamification in digital marketing
- is able to create a digital marketing plan that includes elements of gamification.

Content

What are the elements of gamification and why should one use them?
How to utilize digitalization in marketing?
How to take the customer into account and use gamification to improve customer experience?

Accomplishment methods

Assessment is based on assignments.