Productization of foodstuffs to international marketsLaajuus (5 cr)
Course unit code: AV00EO00
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The participant will be able to:
- recognize special features of the target market
- recognize distribution channels in the target market
- recognize the customers in the target market
- describe and recognize the main points of customer based productization
Content
Target markets, distribution channels, customer, productization, export strategy, networking.