Successful business communicationLaajuus (5 cr)

Objective

You identify your own strengths and development areas related to successful business communication.
You can develop your skills purposefully, responsibly and consistently with the help of appropriate sources, materials and experts.
You master the main principles of multichannel communication, through which you learn to produce appropriate media content in terms of form, content, language and visuals.
You learn to use service design tools to implement multichannel business communication.

Content

• What are the key factors of successful business communication?
• How do you plan, implement and manage business communication?
• What are the key concepts related to business communication?
• How do you use previous knowledge, experts and networks in business communication?
• How do you implement multichannel communication in a project using service design?

Evaluation

Students can
a. use professional vocabulary systematically.
b.look for information in the key information sources of the field.
d.work together with customers, users and target groups.
g. justify their actions according to the ethical principles of the professional field.