Strategic business intelligence and analyticsLaajuus (5 cr)

Objective

You understand the strategic management process and the role of information in the strategy process.
You understand the opportunities of data-driven management and data analytics in company leadership.
You can perform data retrieval, refinement, and analysis.
You can report refined and analysed data to support decision-making.

Content

What is the strategic management process, and what is the role of data in it?
How are business intelligence and analytics (BI&A) and data analytics utilised in company management?
How can data be collected and analysed using BI software? 
How can analysed data be reported to support decision-making? 

Evaluation

Students can
a) use professional vocabulary and concepts in an expert way in different situations
b) assess information sources critically
c) work as team members in working life expert duties and identify and describe the problems of the professional field
d) assess operations in customer/client, user and target groups situations
e) choose appropriate models, methods, software and techniques according to the purpose and justify
f) promote teams' goal-oriented operation