Content marketing to support salesLaajuus (5 cr)

Objective

You know how to acquire information about customers to support sales.
You can describe a company’s sales process.
You can utilise multi-channel content marketing to support sales.
You know how content marketing is measured and analysed.

Content

How does the sales process of a company proceed from prospecting to the maintenance of the customer relationship?
How to support sales with content marketing?
What are the basics of content marketing, and how to manage content?
How is content marketing measured and analysed?

Evaluation

Students can
a) use professional vocabulary systematically.
b) search information from the main sources of information.
e) choose appropriate methods according to the purpose and justify these choices.