Data supporting businessLaajuus (5 cr)

Objective

You understand the types of information and the processes of the information life cycle.
You are familiar with data management and its application in businesses.
You are skilled in data-driven business and understand the opportunities data presents in business operations.
You can utilise data strategy and data products in business.

Content

What are the types of information and the processes of the information life cycle?
What is data management, and what is its significance in business?
What is data-driven business, and what is the role of data in business planning?
How can data strategy and data products be utilised in business?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
b. assess information sources critically.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
d. assess operations in customer/client, user and target groups situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
f. promote teams' goal-oriented operation.