Digital commerce platformsLaajuus (5 cr)

Objective

You know how to describe the key aspects of digital business.
You know how to evaluate the opportunities provided by digital platforms in an organisation's business environment and assess various platform options.
You know how to evaluate and improve the user experience and accessibility of an organisation's digital commerce solutions.
You know how to plan and evaluate marketing to support digital commerce.

Content

What are the key aspects of digital business?
What trading opportunities do digital platforms offer to organisations?
What digital platform options are available for organisations, and how are they evaluated?
How are the functionality and user-centricity of digital commerce solutions assessed and developed?
How is digital commerce supported through marketing?

Evaluation

Students can
a) use professional vocabulary systematically.
b) look for information in the key information sources of the field.
c) identify interrelated tasks.