TypographyLaajuus (5 cr)

Objective

You master the basics of typography.

You master the styles of typefaces and the principles of font selection.

You are familiar with the history of typography.

You can design aesthetic and easily readable typography for various purposes.

You can design functional typographic solutions for different publication channels.

Content

What does typography include?

How is a functional typographic hierarchy designed?

How to design a typographically functional publication?

How should the needs of the target audience and the publication method be taken into account in the design?

Evaluation

Students can

a.use professional vocabulary systematically.

c.identify interrelated tasks.

d.work together with customers/clients, users and target groups.

e. use the key models, methods, software and techniques of the professional field.