Design for visual identityLaajuus (5 cr)

Objective

You master the basics and methods of visual identity design.

You know how to design emblems and logos according to the assignments and taking into account the target groups.

You know how to plan and implement graphic instructions.

You manage the implementation of visual identity for applications.

You understand the importance of brand building in visual identity design.

You manage the work process according to the assignment and lead it as an expert in your field.

Content

How do you plan a visual identity based on the customer and target group?

How are logos and emblems designed?

How and which methods and software do you use in designing a visual identity?

How do you implement the design according to the assignment?

How do you design graphic guidelines and take them into account as part of brand building?

How do you introduce the identity to the applications?

How do you lead and manage the visual identity design process together with the client?

Evaluation

Students can

b.look for information in the key information sources of the field.

d.work together with customers/clients, users and target groups.

e. use the key models, methods, software and techniques of the professional field.

f.work as team members in a goal-oriented way.