Advertising and concept designLaajuus (5 cr)

Objective

You can design advertising and advertising concepts, as well as implement advertising across various publishing platforms.

You can design advertising tailored to the given assignment and audience.

You are proficient in the working methods of advertising agencies.

You master the software requirements of the industry and can use the necessary software for producing advertisements.

You can plan an advertising campaign and utilize the necessary tools, methods, and software.

You can measure and track the effectiveness of advertising.

Content

How are advertisements designed with the target group and customer in mind?

How do you use the working methods, methods and software necessary to implement advertising planning?

How do you plan advertising concepts and campaigns?

What are the working methods of advertising agencies?

How do you work as a designer in a case project?

Evaluation

Students can

c. identify interrelated tasks.

d. work together with customers/clients, users and target groups.

e. use the key models, methods, software and techniques of the professional field.

f. work as team members in a goal-oriented way.