Data-driven decision makingLaajuus (5 cr)

Objective

You can identify, select and collect different types of business data utilising various techniques.
You are familiar with tools to process and visualise business process data.
You understand how collected data impacts business Key Performance Indicators (KPIs) and supports managerial decision making.
You are able to analyse business data to recommend optimal options in decision-making situations.
You are able to report and critically interpret data for internal and external customers.

Content

What are the roles of different types of business data?
How to collect business process data using various methods?
How are various business data related to the business Key Performance Indicators (KPIs)?
How to select and use relevant tools for the analysis and reporting of business data?
How to derive insights from business data to support managerial and entrepreneurial decision making?

Evaluation

Students can
a. use professional vocabulary and concepts extensively and proficiently in different situations
b. justify their information sources in a versatile and critical way
c. work innovatively and independently in working life expert duties and creatively identify and solve the problems of the professional field.
d. promote and develop operations in customer/client, user and target group situations.
e. assess and develop models, methods, software and techniques