Marketing intelligence projectLaajuus (5 cr)

Objective

You can conduct market research to identify product/service opportunities and assess consumer demand.

You can analyse customer data and market trends to understand consumer behaviour and expectations.

You can collaborate with interdisciplinary project teams to develop a product/service concept while considering stakeholder requirements.

You can develop and implement a customer engagement and marketing strategy that promotes a product/service to target customers.

You can present the results in a versatile and illustrative way and suggest development ideas to the commissioner.

Content

How to conduct market research and assess consumer demand?
How to analyse customer data and trends to understand consumer behaviour and expectations?
What are the challenges of working in interdisciplinary projects to develop a product/service concept?
How to develop and implement a marketing strategy focused on the target customer?
What are the various stakeholder expectations, and how to identify them?

Evaluation

Students can
a. use vocabulary and concepts extensively and proficiently in research
b. collect information from various sources and analyse them in a critical way
c. creatively identify and independently and innovatively solve research problems of the professional field
e. assess and develop models, methods, software and techniques