Marketing of wellbeing services in digital channelsLaajuus (5 cr)

Objective

You can describe how the customer buying and decision-making process can be supported by marketing in digital channels.
You are able to assess the importance of content and channel choices as a key part of marketing wellbeing services in digital channels.
You can measure and analyse the results of marketing in digital channels.

Content

How is the customer buying and decision-making process supported through digital channels?
How are a company's own channels utilised as part of marketing in digital channels?
How can search engine marketing be used to support marketing in digital channels?
How are the results of marketing in digital channels measured and analysed?

Evaluation

Students can
a) use professional vocabulary related to marketing in digital channels systematically.
c) outline the tasks involved in marketing in digital channels.
g) justify your actions according to the ethical principles of your field.