Entrepreneurship and Small Business Marketing (5 cr)
Code: MO00DB96-3001
General information
- Enrollment
-
16.12.2019 - 18.12.2019
Registration for the implementation has ended.
- Timing
-
13.01.2020 - 13.04.2020
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 3 cr
- Mode of delivery
- Distance learning
- Unit
- Yhteisten opintojen koulutusyksikkö
- Campus
- Ecampus
- Teaching languages
- English
- Seats
- 20 - 30
Objective
After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment
Content
-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise
Course material
Available online on course platform.
Study forms and methods
Scheduled track:
eCampus course suits everybody.
No prerequisites.
Learn study environment.
Student workload
135 hours.
Further information
Study language: English.
Evaluation scale
1-5
Assessment criteria, good (3)
Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)
Assessment methods and criteria
Approved course assignments and/or exams.
Evaluation criteria are announced in connection to each assignment.