Conseptualization and productization (5 cr)
Code: MO00DP04-3001
General information
- Enrollment
-
16.12.2019 - 10.01.2020
Registration for the implementation has ended.
- Timing
-
20.01.2020 - 26.04.2020
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- RDI portion
- 2 cr
- Mode of delivery
- Distance learning
- Unit
- Yhteisten opintojen koulutusyksikkö
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 50
- Teachers
- Marjaana Roponen
- Ari Haapanen
- Johanna Harju
- Teacher in charge
- Johanna Harju
- Course
- MO00DP04
Objective
You will be able to conceptualize and productize a new product or service.
You will be able to conceptualize (produce visual material) and present alternatives to the company.
You will be able to create a brand image with the company.
You will be able to produce a new concept together with the company through the conditions of the business.
You will be able to understand the intellectual property rights of the product / service
You will be able to understand the different financial channels for placing a product on the market.
You know the stages of productization in the company.
You will be able to start marketing a new product.
You will be able to use the tools of project management, costing and visualization in productisation.
Content
How will a new product or service be conceptualized with the company?
How will the new product / service be marketed together with the company?
How will the multidisciplinary team conceptualize and productize new product or service on the market?
Evaluation scale
Approved/Failed
Qualifications
No prerequisites.
Recommended: From Idea to innovation or similar