Customer-oriented product design (5 cr)

Objective

You can brainstorm new customer-oriented products and services. You can work out customers´ needs and involve customers at different stages of a customer-oriented product design process. You can identify the process and central methods of customer-oriented product design. You can cooperate with customers, users and target groups You can work in a product design team and involve the team and the staff at different stages of a customer-oriented product design process. You can plan, put into practice and evaluate the product design process.

Content

What are the key concepts of customer-oriented product design? What are the characteristics of customer-oriented product design and what are the central methods involved? How do you collect customer information and involve customers in developing work? How do you use the basic concepts and methods of customer-oriented product design in developing customer-oriented products and services? How do you work together with customers, users and target groups? How do you work in a customer-oriented product design team? How do you plan, put into practice and evaluate the product design process?

Study forms and methods

Itsenäinen suoritustapa verkkototeutuksena, itsenäisesti suoritettavat oppimistehtävät (laskuharjoitukset) ja itsenäinen aiheeseen tutustuminen.

Student workload

Opiskelijan työmäärä yhteensä 135 tuntia.

Evaluation scale

1-5

Assessment criteria, good (3)

Students can a) use the concepts of customer-oriented product design professionally c) recognize the importance of customer information in developing business and identify the process and central methods of customer- oriented product design d) cooperate with customers, users and target groups e) use the methods of customer-oriented product design in developing customer-oriented products and services f) work as a goal-oriented and responsible member in a developing team

Qualifications

Basic studies in tourism and hospitality services or corresponding knowledge