Entrepreneurship and Small Business Marketing (5 cr)

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Course material

Study material is provided on course platform.

Study forms and methods

-

RDI and work-related cooperation

-

Timing of exams and assignments

Deadlines are informed on course platform.

International cooperation

Possible international co-operation between students.

Student workload

135 hours.

Course part description

1 Entrepreneurship challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of a new business establishment

Further information

Independent or group work.
Assignments, no exams.

Evaluation scale

1-5

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.