Logos and design guides (5 cr)

Objective

After successfully completing the course, you:
- are able to design corporate identity
- are familiar with the meaning of corporate identity in marketing
- are able to search background information to support your decisions
- are able to cooperate with clients and target groups in a customer-oriented way

Content

- How to design corporate identity?
- How to create a graphic design guide?
- How to take target group needs into consideration in the design process?
- How and where to find information to support your work?

Evaluation

Students can:
- use professional vocabulary and concepts in an expert way in different situa-tions.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situa-tions.

Course material

Materiaali learn alustalla. Internet lähteet. Juha Pohjola; Brändin ilmeen johtaminen, 2019.

Study forms and methods

Scheduled track:
Teaching which is in accordance with the working order and control.

Independent track:
Display of the know-how.

RDI and work-related cooperation

Asiakas projekti.

Evaluation scale

1-5

Qualifications

Prior know-how and skills:
Basic knowledge in graphic design.

Further information

Co-requisites:
Corporate identity.