Digital Business (6 cr)

Objective

As the result of this study unit you will be able to:
- understand the relevance and impact of the digital transformation
- develop strategies for organisations to succeed in a constantly changing digital landscape
- analyse challengs, opportunities and decision problems of managing digital business in an organization
- evaluate possible risks of different strategies and instruments of digital businesses

Content

What are the current challenges and opportunities of the digital transformation on organisations and consumers?
What are the key theories, concepts and techniques that are applied to digital technology and media to enhance the competitiveness of an organisation and to operate successfully in a constantly changing digital environment?
What are the principles of digital marketing and its application to a transforming digital business?
What are the key E-CRM and E-Commerce processes?
How to manage legal and ethical aspects as well as digital business ethics in internationalising businesses?

Course material

- lecture material
- workshop and case discussions / online consultations and webinars
- individual and group assignment related to the analysed cases and course data
- collection of empirical data and literature search

Study forms and methods

Student is supposed to participate in the online lectures actively, be cooperative with his/her teammates in group assignments, prepare a number of case solutions during the course.

RDI and work-related cooperation

- the various international business cases are included in the structure of the course. All cases are purely international and up-to-date

Timing of exams and assignments

no exams, but the course will include presentation and team project(s)

International cooperation

The course is realized as a part of the international project collaboration between Bielefeld University of Applied Sciences and South-Eastern Finland University of Applied Sciences. Students and teachers from both universities of applied sciences will take part in the course.
Real international business-life cases with challenging intercultural tasks will be presented in the course.
Students of the aforementioned partner universities will study using online synchronous and asynchronous options.

Student workload

-Individual and group assignments by following the deadlines
-Individual and group literature search and data collection, reading, and writing
-Teamwork: writing of final team report, team discussions and collaboration, team presentation and opponent work.

Evaluation scale

1-5

Assessment methods and criteria

• Individual assignments and peer feedback (graded)
• Active participation in 3 workshops (passed / failed)
• Team project (paper + oral presentation) (graded)