International business practices (5 cr)

Objective

You can explain the impact of globalization on international business.

You can assess the political, legal, economic and cultural environment of countries & regions and thus can an analyze different market areas.

You are able choose proper internationalization strategies and market entry modes.

You can describe the main WTO and EU trade rules and how they affect businesses.

Content

What is globalization and what are its implications for companies doing business internationally?

What are the main challenges companies operating internationally face in terms of different political/legal/economic/cultural environment?

Which are the main internationalization strategies and market entry modes; and how to assess their risks?

What are WTO and EU trade principles and how may they affect businesses doing import and export?

Course material

Provided in Learn.

Study forms and methods

Scheduled track:
Active participation in the contact sessions, exercises and assignments and exam.

Independent track:
Not offered.

Blended track:
No blended track offered.

RDI and work-related cooperation

Guest lectures

Course part description

Foundation concepts: What is international business?
Globalization of markets and the internationalization of the firm
Entry modes and strategies in international business
The organization of global business
Ethics, CSR, sustainability and governance
The cultural environment
The political environment
The economic and financial environment
Global challenges and megatrends

Evaluation scale

1-5

Assessment methods and criteria

The assessment is based on participation, activity completion, related assignments and an online quiz, thus no re-sit is possible.
The assignments of the course have to be completed during the course.

Assessment Scale:

Excellent (5), Good (3-4), Fair (1-2), Fail (0)
51-60 --> 1
61-70--> 2
71-80 --> 3
81-90 --> 4
91-100 --> 5