Customer oriented marketing (5 cr)

Code: AV00DW56-3005

General information

Enrollment: 03.04.2023 - 21.04.2023
Registration for the implementation has ended.

Timing: 01.05.2023 - 10.12.2023
Implementation has ended.

Number of ECTS credits allocated: 5 cr

Local portion: 0 cr

Virtual portion: 5 cr

Unit: Open UAS and Continuing education

Campus: Ecampus

Teaching languages: English

Degree programmes: Open University of Applied Sciences; Avoin ammattikorkeakoulu, korkeakouludiplomi

Teachers: Hugh Clack

Teacher in charge: Hugh Clack

Groups: AVKKDIPLTOURISM23
Diploma of higher education in tourism and service business management

Course: AV00DW56

No reservations found for realization AV00DW56-3005!

Objective

What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?

Course material

All material provided online

Study forms and methods

Students will study at their own pace during the course offering.
No live lectures or group work.

Timing of exams and assignments

No examination

Student workload

Tasks to be completed during the course and only during the course timing according to deadlines. No possibility to re-task any missed tasks.

Further information

This course is included in 'Diploma of higher education in tourism and service business management' by Xamk Pulse.
Xamk's degree students cannot enroll on Xamk Pulse's courses.

Evaluation scale

Approved/Failed

Assessment methods and criteria

Completed tasks in accordance with course requirements.