Entrepreneurship and Small Business Marketing (nonstop) (5 cr)

Objective

After successfully completing this study unit, students will be able to: - recognize the importance of entrepreneurship in the national economy - evaluate the necessary personal skills and attitudes to be an entrepreneur - identify the essential parts of the entrepreneurial process from finding a business idea to marketing planning of a new business venture as well as practices of a new establishment

Content

-Entrepreneurship challenge -Business opportunities: business idea identification and development -Building the business plan: financial, risk and marketing considerations -Practices of creating a new enterprise

Course material

Study material is provided on the course platform.

Study forms and methods

The course is completed on own pace within 4 months from the start date

RDI and work-related cooperation

Possible to work in a group with peers with a similar timetable

Timing of exams and assignments

Deadlines are informed on course platform.

International cooperation

Possible international co-operation between students.

Student workload

135 hours

Course part description

1 Entrepreneurship challenge

2 Business opportunities
-business idea identification and development:

3 Building the business plan:
-analyses, financial and marketing planning, risk management

4 Practices of a new business establishment

Further information

Independent or group work.
Approved assignments, no exams.

Please, note that all grades for those who have completed the course so far will be registered on 16 June at 16. There will be no grades or approval in the course from 16 June to 6 August.

Evaluation scale

1-5

Assessment criteria, good (3)

Approved learning assignments, assessment scale: excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.