Marketing and brand management (5 cr)
Code: LT00DP39-3009
General information
- Enrollment
-
06.04.2023 - 21.04.2023
Registration for the implementation has ended.
- Timing
-
04.09.2023 - 26.11.2023
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 50
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Ariful Islam
- Teacher in charge
- Ariful Islam
- Groups
-
LTKV22SP3Business, full-time studies
- Course
- LT00DP39
Objective
You are able to
- identify the key success factors of a brand and manage the marketing as a whole in an international competitive environment
-justify the choice of marketing strategy by utilising market analysis tools /methods and considering the overall objectives
-plan strategy-based marketing considering the brand identity, target audience and brand positioning
-choose appropriate methods to measure the brand marketing effectiveness
Content
How to manage the marketing activities of a company?
How to define a marketing strategy?
How to build a brand?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge