Customer-oriented marketing (5 cr)
Code: LT00AA93-3076
General information
- Enrollment
-
14.08.2024 - 08.09.2024
Registration for the implementation has ended.
- Timing
-
16.09.2024 - 30.11.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Logistics and Marine Technology
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Logistics
- Teachers
- Salla Vaahersalo
- Tuula Kuparinen
- Teacher in charge
- Eeva Ala-Krekola
- Groups
-
LLKT24SVBusiness Logistics, online studies
- Course
- LT00AA93
Realization has 1 reservations. Total duration of reservations is 2 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 18.09.2024 time 17:00 - 19:00 (2 h 0 min) |
Asiakaslähtöinen markkinointi LT00AA93-3076 |
etäopetus, lukujärjestyksen mukaan / remote teaching (scheduled)
|
Objective
You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Content
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?
Course material
Ilmoitetaan Learn-alustalla.
Timing of exams and assignments
Neljä Learn-tenttiä opintojakson aikataulun mukaan.
Student workload
135 h
Course part description
Ohjausluento
Learn-tentit
Evaluation scale
1-5
Assessment methods and criteria
Kukin Learn-tentti on 25% opintojakson arvosanasta
Arviointiasteikko on 1-5, hylätty