Digital marketing and sales (4 cr)
Code: TBM0EU90-3001
General information
- Timing
- 02.10.2023 - 30.11.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 4 cr
- Local portion
- 4 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Teachers
- Renée Moura
- Teacher in charge
- Renée Moura
- Groups
-
TBMKT23SBusiness Management Intensive for ESC Clermont
- Course
- TBM0EU90
Objective
After completing this course, students are able to:
- understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing
- understand and describe customers’ online purchasing behaviour
- use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness
- create effective content and find audiences for them by means of digital marketing
Content
What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?
Evaluation scale
1-5