Commercialization of wellbeing services (5 cr)
Code: WM00EJ70-3003
General information
- Enrollment
-
06.11.2023 - 17.11.2023
Registration for the implementation has ended.
- Timing
-
08.01.2024 - 28.04.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Department of Business
- Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Wellbeing Management
- Teachers
- Marjaana Roponen
- Anna-Liisa Immonen
- Teacher in charge
- Marjaana Roponen
- Groups
-
HJMI22SPWellbeing Management, fulltime studies
- Course
- WM00EJ70
Realization has 1 reservations. Total duration of reservations is 1 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Tue 16.04.2024 time 09:00 - 10:30 (1 h 30 min) |
Hyvinvointipalvelujen kaupallistaminen WM00EJ70-3003 |
Etäopetus lukujärjestyksen mukaan
|
Objective
You can use the terminology of commercialization.
You are able to experiment and apply the methods of commercialization.
You understand how to launch a profitable business into the markets.
You understand the principles of profitable business operations.
Content
How to collect and analyze knowledge of the markets?
How to collect and analyze potential customers?
What does branding mean?
How to create a profitable business?
Course material
Is presented in learning environment.
Study forms and methods
Idependent online studies during course implementation.
RDI and work-related cooperation
A commercialization and pricing plan will be written to your own (or imagenary) company,
Student workload
133 h
Course part description
Analyzing business environment and planning of marketing - Marjaana Roponen
Profitable business - Anna-Liisa Immonen
Further information
There will be Teams meetings during the course.
Evaluation scale
1-5
Assessment methods and criteria
Reports and an exam.