Development of e-business and e-services (5 cr)
Code: MR00CV67-3007
General information
- Enrollment
-
06.11.2023 - 17.11.2023
Registration for the implementation has ended.
- Timing
-
08.01.2024 - 30.04.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 1 cr
- Virtual portion
- 4 cr
- RDI portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Department of Tourism, Hospitality Management and Youth Work
- Campus
- Mikkeli Campus
- Ecampus
- Teaching languages
- Finnish
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Tourism and Service Business
- Teachers
- Sini Laukkanen
- Teacher in charge
- Sini Laukkanen
- Groups
-
MRMI23SVYTourism and Service Business, master studies
- Course
- MR00CV67
Realization has 1 reservations. Total duration of reservations is 7 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Fri 19.04.2024 time 09:00 - 16:00 (7 h 0 min) |
Matkailu- ja ravitsemispalvelujen sähköisen liiketoiminnan kehittäminen MR00CV67-3007 |
C213
Teorialuokka
|
Objective
You are able to
- identify the key digital communication and distribution channels in the hospitality field and assess their significance and usability in organisations.
- identify new digital applications that support hospitality business.
- understand the role of e-business in developing service enterprises.
- empathise with customers in the change towards digital communication and e-business.
- identify e-business development needs in organisations.
- make use of the possibilities of e-business.
Content
What are the key digital communication and distribution channels of the hospitality field?
What new digital applications are there to support hospitality business?
What is the role of e-business in developing hospitality enterprises?
How does the development of digital communication channels affect the behavior and role of customers in hospitality business?
How do you identify e-business development needs in organisations?
How do you utilise the possibilities of e-business?
Course material
Learnissä oleva materiaali
Study forms and methods
Lähiopetuspäivät erillisten teemojen mukaisesti
RDI and work-related cooperation
Opintojakson 3 op tehtävä tehdään omaan tai matkailu-ja ravitsemisalan työpaikkaan.
Student workload
135h
Evaluation scale
1-5
Assessment methods and criteria
a) Opiskelija osaa arvioida ja hyödyntää kriittisesti monialaista tietoa erityisosaamisalueellaan uusia näkökulmia tuottaen.
c) Opiskelija tunnistaa palveluorganisaation kehittämistarpeet sähköisessä liiketoiminnassa
c) Opiskelija osaa arvioida ja kehittää palveluorganisaation liiketoimintaa digitaalisin keinoin.