Corporate identity (5 cr)

Objective

- You are able to design corporate identity.
- You understand the importance of a graphic design guide in corporate communications.
- You can design communications based on the company’s and customer’s needs.
- You understand the meaning of visualisation as a basic element of branding.

Content

- How to manage the design process of corporate identity visual communications?
- How to create designs based on the company’s needs?
- How to use visual elements?
- How to manage the basics of brand design?

Course material

Ilmoitetaan opintojakson alussa.

Study forms and methods

Scheduled track: Teaching organized according to timetable, in addition to working order share of the independent work as agreed.

Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• which parts of the study module you have to participate in teaching

RDI and work-related cooperation

Ilmoitetaan opintojakson alussa.

Evaluation scale

1-5