Digital skills in hospitality service production (5 cr)

Objective

You know the possibilities and challenges of technologies producing hospitality services.
You can describe and choose suitable digital solutions for different hospitality services.
You can define the effects of digitization on service costs, quality, usability and customer experience.
You can plan and implement a development task related to hospitality business using digital technology.

Content

What kind of digital solutions can you use in hospitality service production?
How can digital solutions improve the competitiveness of service production?
How can you define the effects of digitization on service costs, quality, usability and customer experience?
The course involves a practical project with a case company or organization (3 ECTS credits).

Course material

Available in Learn.
The course page includes course information as well as PDF or online articles and text-books.

Study forms and methods

According to the schedule, orientation lecture, theme lectures, project work, digital study experience (museum or similar).
The course involves a quiz, an analyzing task, small practical project with a case company or organization.

RDI and work-related cooperation

For course assignments it is recommended to use or perform RDI cases and examples from work environment.

Timing of exams and assignments

The course will include scheduled tasks which must be completed by the certain deadline. The deadlines of each assignment will be indicated in the course page in Learn.

Course assignments could be written in Finnish or English.

International cooperation

The course has many links to the international business cases, examples and related material.

Student workload

The course is 5 ECTS. 1 ECTS means approximately 27 hours of student work related to studying the course material, fulfilling the course assignments and acting as a group member.

Course part description

In this course we’ll review the following themes:
- Digital solutions in hospitality business
- Virtual tourism and virtuality in hospitality business
- Gamification as a part of service production
- Digital customer journey
- Considering customer experience satisfaction

Evaluation scale

1-5

Assessment methods and criteria

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situations.