New Venture Creation and Marketing (5 cr)

Objective

after successfully completing this study unit, students will be able to:   - recognize the importance of entrepreneurship in the national economy   - evaluate the necessary personal skills and attitudes to be an entrepreneur   - identify the essential parts of the entrepreneurial process

Content

Content:   1. Entrepreneurs and entrepreneurship 2. Opportunities for business ideas 3. Business idea development 4. Support systems for the creation of new ventures 5. Financing entrepreneurial ventures 6. Risk management 7. Registration of a new enterprise 8. Principles of marketing planning  

Course material

Study material is provided on the course platform.

Study forms and methods

The course is completed on own pace within 4 months from the start date.

RDI and work-related cooperation

Working in a group with peers with a similar timetable is possible.

Timing of exams and assignments

Deadlines are informed on the course platform.

International cooperation

Possible international cooperation between students.

Student workload

135 hours

Course part description

1 New venture challenge
2 Business opportunities
-business idea identification and development:
3 Building the business plan:
-analyses, financial and marketing planning, risk management
4 Practices of the new venture

Further information

Independent or group work.
Approved assignments, no exams.

Evaluation will be done on the following dates: 15 - 20 April; 15 - 20 May; 15 - 20 August; 15 - 20 September; 15 - 20 October; 10 - 15 December.
Please, note that there will be no grades or approval in the course from 16 June to 10 August.

Evaluation scale

1-5

Assessment criteria, good (3)

Students are able to evaluate relevant information critically. Students are able to see how the company will operate and what it requires for start-up. Students are able to plan the company's operations and acquire customers.   excellent (5), good (4-3), satisfactory (2-1), fail (0)

Assessment methods and criteria

Assessment criteria are announced in connection to each assignment.
Evaluation points are given for each assignment.