Company's visual communication and brand building (5 cr)
Code: MO00ET82-3003
General information
- Enrollment
-
14.08.2024 - 08.09.2024
Registration for the implementation has ended.
- Timing
-
16.09.2024 - 31.12.2024
Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Yhteisten opintojen koulutusyksikkö
- Campus
- Ecampus
- Teaching languages
- English
- Seats
- 20 - 40
- Teachers
- Tarja Brola
- Teacher in charge
- Tarja Brola
- Groups
-
VV2024-2025Optional studies 2024-2025
- Course
- MO00ET82
Realization has 7 reservations. Total duration of reservations is 10 h 30 min.
| Time | Topic | Location |
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Tue 17.09.2024 time 16:30 - 18:00 (1 h 30 min) |
Company's visual communication and brand building MO00ET82-3003 |
Etäopetus lukujärjestyksen mukaan
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Tue 01.10.2024 time 16:30 - 18:00 (1 h 30 min) |
Company's visual communication and brand building MO00ET82-3003 |
Etäopetus lukujärjestyksen mukaan
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Tue 15.10.2024 time 16:30 - 18:00 (1 h 30 min) |
Company's visual communication and brand building MO00ET82-3003 |
Etäopetus lukujärjestyksen mukaan
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Tue 29.10.2024 time 16:30 - 18:00 (1 h 30 min) |
Company's visual communication and brand building MO00ET82-3003 |
Etäopetus lukujärjestyksen mukaan
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Tue 12.11.2024 time 16:30 - 18:00 (1 h 30 min) |
Company's visual communication and brand building MO00ET82-3003 |
virtuaaliopetus, nauhoite
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Tue 26.11.2024 time 16:30 - 18:00 (1 h 30 min) |
Company's visual communication and brand building MO00ET82-3003 |
Etäopetus lukujärjestyksen mukaan
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Tue 10.12.2024 time 16:30 - 18:00 (1 h 30 min) |
Company's visual communication and brand building MO00ET82-3003 |
Etäopetus lukujärjestyksen mukaan
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Objective
- you understand the importance of a graphic design guide in corporate communications
- you can use communications based on the company’s and customer’s needs
- you understand the meaning of visualisation as a basic element of branding
- you understand the meaning of a brand
- you can develop and build brand for new company
- you can develop a brand
Content
-How to manage the corporate identity of visual communications?
- How to use visual elements?
- How to manage the basics of brand design?
- How to develop a brand?
- How to build brand for new company?
Course material
Designing Brand Identity : A Comprehensive Guide to the World of Brands and Branding. Wheeler, Alina; Meyerson, Rob
John Wiley & Sons, Incorporated 2024
Brand Book : An Insider's Guide to Brand Building for Businesses and Organizations. Fielding, Daryl
Laurence King Publishing 2022
Brand Storytelling : Integrated Marketing Communications for the Digital Media Landscape. Quesenberry, Keith A; Coolsen, Michael
Rowman & Littlefield Publishers, Incorporated 2023
Study forms and methods
Scheduled track: Teaching organized according to timetable, in addition to working order share of the independent work as agreed.
Independent track:
The learning process that has been integrated into the work will be possible if in your assignments you can develop the know-how that has been mentioned in the objectives and contents of the study module. Contact the teacher of the study module before the beginning of the study module in good time to determine it
• is the learning process that has been integrated into the work possible in your own assignment
• what kind evidence you are able to give from your know-how
• which parts of the study module you have to participate in teaching
RDI and work-related cooperation
Will be informed at the beginning of the course.
Further information
The course is implemented as online studies and independent work. Videos of lectures available one week.
Evaluation scale
Approved/Failed
Assessment methods and criteria
Learning assignments will be evaluated with accepted/failed, You’ll need to submit all the assignments.