Digital skills in hospitality service production (5 cr)

Objective

You know the possibilities and challenges of technologies producing hospitality services.
You can describe and choose suitable digital solutions for different hospitality services.
You can define the effects of digitization on service costs, quality, usability and customer experience.
You can plan and implement a development task related to hospitality business using digital technology.

Content

What kind of digital solutions can you use in hospitality service production?
How can digital solutions improve the competitiveness of service production?
How can you define the effects of digitization on service costs, quality, usability and customer experience?
The course involves a practical project with a case company or organization (3 ECTS credits).

Course material

You can find the study course material in the study course page in the Learn environment.

The student could also use the following books:
Bernard M., 2022 Future Skills : The 20 Skills and Competencies Everyone Needs to Succeed in a Digital WorldShow detailed view
Chaffey D., 2024 Digital business and e-commerce management Show detailed view
Tuten, Tracy L., 2024 Principles of marketing for a digital age

Study forms and methods

Teaching takes place totally online in the Learn studying environment.
The course begins with an orientation lecture common to everyone, which is recorded.
During the study period, theme lectures are organized, participation in which is voluntary. Theme lectures are not saved.
The course consists of various tasks that you can complete independently or alternatively with a partner. There is no exam in the course.
The study period opens no later than the day the study period starts.

RDI and work-related cooperation

The practical tasks of the course can be linked to the student's own work, workplace or projects.

Timing of exams and assignments

The course includes different assignments, which are presented at the beginning of the course.
The tasks include various discussion tasks and broader learning tasks.
You can complete the course assignments independently, alternatively you can do some of the assignments with a partner. The course does not include an exam.
All assignments of the study course must be completed during the course.

Student workload

The student's workload is 135 hours.
However, the amount of work depends on your study skills and previous knowledge.

Course part description

The course is divided into three different themes:
1. Digital solutions in hospitality and tourism business
2. Virtuality in hospitality service production
3. Gamification as a way of hospitality service production

For each theme, you will find a theme lecture, a theory section and an assignment related to the topic. Themes are clarified and deepened during the course's joint theme lectures and independently by familiarizing yourself with the study material.
The course also has expert visitors/recorded interviews.

Evaluation scale

1-5

Assessment methods and criteria

Evaluation is based on tasks' fulfillment on a scale of 1-5.

The student can
* use professional concepts expertly in different situations.
* critically evaluate the information sources used.
* work as a team-member in expert positions in working life and notice and describe problems in the professional field.
* evaluate operations in customer, user and target group situations.
* choose appropriate models, methods, software and technologies and justify the choice.
* promote the goal-oriented activities of the team.
* critically applies the ethical principles of one's field in different situations.