Brand building (5 cr)

Objective

- you understand the customer value creation process and are able to take care of this when creating marketing plans
- you are able to use different tools to develop and strengthen a company's brand
- you are able to create suitable brand strategies and implement them
- you are able to create brand communication plans and implement them effectively

Content

What does customer value consist of and how is it taken into consideration when creating marketing plans?
What different brand building tools exist and how are they used when developing and strengthening the brand of a company?
How are brand strategies created and carried out?
How are brand communication plans made and how are they effectively utilised?

Course material

Available in Learn platform.
Alina Wheeler, Debbie Millman: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 2017

Study forms and methods

Xamk offers its students an opportunity to pursue studies flexibly to suit their various life situations. Students can choose between three learning routes: a learning route based on a working week, a learning route that accelerates the studies, and a work-based learning route.

A learning route based on a working week according to timetable.

RDI and work-related cooperation

The course may involve working life-oriented development work, with a genuine assignment from an external partner company.

Student workload

The student's amount of work is 1 h / 27 credits, part of which is contact teaching and part of which is independent work.

Further information

Learning tasks which are related to the subject will be carried out in the study module.

Evaluation scale

1-5

Assessment methods and criteria

Student's self-reflection and peer evaluation
Evaluation of learning exercise
Active participation