Customer-oriented marketing (5 cr)
Code: LL00FE42-3001
General information
- Enrollment
-
07.04.2025 - 21.04.2025
Registration for the implementation has begun.
- Timing
-
01.09.2025 - 31.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Harri Tuomola
- Teacher in charge
- Harri Tuomola
- Groups
-
IBKV25KPDigital International Business, full-time studies
- Course
- LL00FE42
Realization has 15 reservations. Total duration of reservations is 41 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 04.09.2025 time 12:15 - 15:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 11.09.2025 time 12:15 - 15:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Wed 17.09.2025 time 10:00 - 12:45 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
140
Teorialuokka (40+1), päärakennus
|
|
Tue 23.09.2025 time 12:15 - 15:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
309A
Byod-/teorialuokka (36+1), päärakennus
|
|
Thu 02.10.2025 time 13:45 - 16:15 (2 h 30 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Tue 07.10.2025 time 08:30 - 11:15 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
251
Teorialuokka (40+1), päärakennus
|
|
Thu 16.10.2025 time 12:15 - 15:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Fri 31.10.2025 time 10:00 - 12:45 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Fri 07.11.2025 time 13:15 - 16:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 13.11.2025 time 12:00 - 14:45 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Fri 21.11.2025 time 13:15 - 16:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 27.11.2025 time 13:15 - 16:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 04.12.2025 time 12:15 - 15:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 11.12.2025 time 12:15 - 15:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
|
Thu 18.12.2025 time 12:15 - 15:00 (2 h 45 min) |
Customer-oriented marketing LL00FE42-3001 |
244
Byod-/teorialuokka (32+1), päärakennus
|
Changes to reservations may be possible.
Objective
You can describe the aspects of customer-oriented marketing concepts, including their objectives and functions.
You can analyse customer buying behaviour and define principles for the segmentation and selection of target groups.
Content
How to describe the aspects of customer-oriented marketing concepts, including their objectives and functions?
How to analyse customer buying behaviour and define principles for the segmentation and selection of target groups?
Evaluation scale
1-5