Digital marketing and sales (5 cr)
Code: LT00DP38-3020
General information
- Enrollment
-
04.11.2024 - 17.01.2025
Registration for the implementation has ended.
- Timing
-
13.01.2025 - 31.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Department of Business
- Campus
- Kouvola Campus
- Teaching languages
- English
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Digital International Business
- Teachers
- Renée Moura
- Teacher in charge
- Renée Moura
- Groups
-
IBKV23SPDigital international business, full-time studies
- Course
- LT00DP38
Realization has 14 reservations. Total duration of reservations is 41 h 30 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 16.01.2025 time 12:30 - 15:30 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
355
Teorialuokka (40+1), päärakennus
|
|
Thu 23.01.2025 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
|
Thu 30.01.2025 time 12:30 - 15:30 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
|
Thu 06.02.2025 time 13:00 - 16:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
|
Mon 10.02.2025 time 10:00 - 12:45 (2 h 45 min) |
Digital marketing and sales LT00DP38-3020 |
142
Teorialuokka (40+1), päärakennus
|
|
Fri 21.02.2025 time 10:00 - 12:00 (2 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
141
Teorialuokka (40+1), päärakennus
|
|
Wed 05.03.2025 time 12:30 - 15:30 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
|
Mon 10.03.2025 time 10:00 - 12:45 (2 h 45 min) |
Digital marketing and sales LT00DP38-3020 |
142
Teorialuokka (40+1), päärakennus
|
|
Thu 20.03.2025 time 12:30 - 16:00 (3 h 30 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
|
Thu 27.03.2025 time 12:00 - 15:30 (3 h 30 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
|
Fri 04.04.2025 time 10:00 - 13:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
|
Tue 08.04.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
251
Teorialuokka (40+1), päärakennus
|
|
Thu 17.04.2025 time 12:15 - 15:15 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
309A
Byod-/teorialuokka (36+1), päärakennus
|
|
Thu 24.04.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital marketing and sales LT00DP38-3020 |
140
Teorialuokka (40+1), päärakennus
|
Objective
You understand the digital marketing environment and the possibilities it offers to multichannel sales and marketing.
You understand and can describe customers’ online purchasing behaviour.
You can use digital marketing tools and channels to support customers’ decision making process and evaluate their effectiveness.
You can create effective content and find audiences for them by means of digital marketing.
Content
What are the components of multichannel digital marketing and sales?
How can customers’ online purchasing and decision making process be supported by means of digital marketing and sales?
What has to be taken into account when creating effective content and how to find audiences for them?
What is a well-functioning website of a company like and how is traffic created and measured?
What is a well-functioning webstore like: layout, usability and implementation?
Evaluation scale
1-5
Qualifications
Customer-oriented marketing 5 ECTS credits or equivalent knowledge
Customer insight and customer experience 5 ECTS credits or equivalent knowledge