Typography (5 cr)

Objective

- You are familiar with the basics of typography
- You know the history of typography
- You understand typography as part of the graphic design
- You are able to design aesthetical and readable text
- You know the terminology of typography
- You are able to use typography creatively
- You are able to design typography solutions for different channels
- You understand the basic principles of font design

Content

- How to design functional typographical hierarchy?
- How to use typography as means of expression?
- How to design a publication that is functional in terms of typography?
- How to design a font?
- How to take target group needs into consideration in the design process?

Course material

Learning materials
– Lectures and demonstrations with accompanying downloadable documentation for reference.
– Downloadable Work sheets and exercises
– Links and tutorials on Learn.
Assessment methods and criteria

Study forms and methods

Learning route based on a working week
You will attend teaching and guidance sessions as specified in the schedule. Your study routine is determined by the scheduled group sessions and by the self-study assignments.

Learning route that accelerates the studies
If you have acquired prior learning in the subject (fully/partially), contact the teacher in charge prior the course to discuss whether you have the competence required and what are the methods of demonstrating that competence. If you are unable to attend all the classes due to other courses, you are required to complete the learning assignments independently.

Work-based learning route
You need to contact the course teacher prior the course to agree on development assignments that you will perform at your work place. You are required to prove your learning both in theory and practice by giving a presentation at Game Design show and tell day.

RDI and work-related cooperation

This course is not appropraite for RDI co-operation

Timing of exams and assignments

Deadlines:
– In order to benefit from the dedicated feedback sessions students must have at least partially completed the assignments on review at that time.
– If a student misses the deadline for an assignment feedback session, no assurance of feedback at a later date can be given. Current works take precedence.
– If a student can not achieve a required deadline the lecturer must be informed and an extension will be negotiated.
– Unauthorised late return of course assignments will have an effect on final grading. (Between 1 and 2 points deducted)

Course part description

Topics covered in this course include:

Understanding the difference between a font and a typeface
Copyright and licensing laws in relation to the use of fonts
Understanding the historical development of written language and type systems
Developing a working knowledge of typographic fundamentals such as the use of contrast, colour, hierarchy, readability and legibility.
Working with type as an image
Basics modes of composition through the use of grids as a design tool.
The use of images and typography within a layout to express core meanings

Students will carry out a series of typographic tasks to develop a deeper understanding of typee seleection criteria.
Students will also complete a series of compositional exercises.

Further information

Further information
– Demonstrations and lectures will provide relevant theoretical content.
– Students will complete a series of typography based assignments independently with the help of instructions provided on Learn.
– Students will receive dedicated feedback sessions on their assignments at regular intervals
– Students will deepen their expertise in the use of typography from the perspective of various areas of graphic design .

Evaluation scale

1-5

Assessment methods and criteria

Assessment Methods:
Collaborative Learning outcomes (Group works)
Peer review and self-evaluation
Register of Attendance
Adherence to schedules and deadlines
Activity Checklists
Performance Rating scale for classroom and homework assignments

Assessment Criteria
Students ability to develop ideas, logical thinking, creativity, ability to communicate one’s ideas both verbally and visually, quality of work, ability to follow instructions, ability to work to deadlines, level of attendance, activity and contribution to class, evidence of improvement in technical/design/aesthetic skills.

Grading. Fail, Incomplete, 1:pass, 2:pass+ 3:Commended 4:Highly commended 5:Distinction