Design and implementation of a nature tourism product (5 cr)

Objective

You can plan and implement responsibly a nature tourism service product according to a company's business concept.
You know how to apply service design thinking in planning and implementing a customer-oriented nature tourism product.
You know how to set goals for service experience, price a service and take these into account as part of planning and implementing services.
You know how to take safety and legislation in account in the design and implementation of the service product.

Content

How to plan a sustainable nature tourism product?
How to customise a nature tourism product taking into account different customer segments?
How to price a nature tourism product?
How should legislation and safety be taken into account in product design and implementation?
How to plan and implement a nature tourism product according to the product development process?

Course material

https://www.visitfinland.fi/4a80ed/globalassets/julkaisut/visit-finland/tutkimukset/2020/outdoor-activity-product-recommendations-2020.pdf
Other material is available on the Learn platform

Study forms and methods

The course includes an online part 19.-23.5.25 and one week intensive period 26.-30.5.25 in Puumala.
Theoretical part consists of product design, productization, nature tourism
The intensive week consist of practical project where the idea will be produced and tested.
Students will design a ready-to-implement nature tourism product in small international groups and test it with other participants.

RDI and work-related cooperation

Saimaa Geopark, Pistohiekka Resort and Saimaa, LakeLand GTE

International cooperation

Duale Hochschule Baden-Württemberg Ravensburg and University of Tartu Pärnu College

Student workload

135 hours

Course part description

Theoretical part consists of product design and product cards, productization, nature tourism in Finland and marketing.

Evaluation scale

1-5