Customer oriented marketing (5 cr)
Code: AV00DW56-3002
General information
- Timing
- 09.09.2019 - 20.10.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Vanha_Open UAS and Continuing Education (vanhettu)
- Campus
- Ecampus
- Teaching languages
- English
- Degree programmes
- Open University of Applied Sciences
- Degree Programme in Business Management
- Teachers
- Hugh Clack
- Teacher in charge
- Hugh Clack
- Groups
-
AVKKDIPLTOURISM19SAvoin AMK, LT ja MRNY, tourism and business management
- Course
- AV00DW56
No reservations found for realization AV00DW56-3002!
Objective
What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?
Evaluation scale
1-5