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Customer oriented marketing (5 cr)

Code: AV00DW56-3002

General information


Timing
09.09.2019 - 20.10.2019
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
0 cr
Virtual portion
5 cr
Mode of delivery
Distance learning
Unit
Vanha_Open UAS and Continuing Education (vanhettu)
Campus
Ecampus
Teaching languages
English
Degree programmes
Open University of Applied Sciences
Degree Programme in Business Management
Teachers
Hugh Clack
Teacher in charge
Hugh Clack
Groups
AVKKDIPLTOURISM19S
Avoin AMK, LT ja MRNY, tourism and business management
Course
AV00DW56
No reservations found for realization AV00DW56-3002!

Objective

What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?

Evaluation scale

1-5

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