Skip to main content

Analysing markets and competitive environment (5 cr)

Code: MY00CY23-3002

General information


Enrollment
20.08.2018 - 07.09.2018
Registration for the implementation has ended.
Timing
31.08.2018 - 31.12.2018
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
4 cr
Virtual portion
1 cr
Mode of delivery
Blended learning
Unit
Department of Culture
Campus
Kouvola Campus
Teaching languages
Finnish
Degree programmes
Degree Programme in Service Design
Teachers
Harri Ala-Uotila
Mari Maunula
Teacher in charge
Mari Maunula
Groups
PAKV18KM
Service design, part-time studies
Course
MY00CY23
No reservations found for realization MY00CY23-3002!

Objective

You can identify and describe economic phenomena and the impact of service-dominant logic on organizations.
You can identify and describe knowledge needs related to a company’s markets and competitive environment
You are able to acquire and analyze relevant information related to a company’s markets and competitive environment
You are able to draw conclusions and apply knowledge in decision making

Content

What market players and factors affect a company’s markets and competitive environment?
What kind of knowledge a company needs about its markets and competitive environment?
How a company can acquire and analyse information about its markets and competitive environment?
What factors affect company’s financial management?
How information is utilized in decision making?

Evaluation

b) You can look for information in the key information sources of the field and evaluate information sources critically.
c) You can identify and describe the problems of the professional field and knowledge needs related to the field
e) You can choose appropriate models, methods and techniques according to the purpose and justify these choices.

Assessment methods and criteria

Oppimistehtävät 50 % (Harrin osuus 25 % ja Marin osuus 25 %)
Kurssityö 50 %

Go back to top of page