Brand ambassador project (5 op)

Tavoitteet

You are be able to:
undertake a social media marketing campaign as a student of the programme
create engaging content in various social media platforms
promote Xamk and the programme at various events

Sisältö

Through independent study, you will:
create a social media presence for yourself using various platforms
utilise social media platforms to engage an audience as a brand ambassador of your degree programme
respond to questions and feedback on your social media platforms relating to Xamk and your degree programme
develop and manage successful social media marketing efforts

Arviointi

Active participation in social media platforms and events.

Opiskelumuodot ja -menetelmät

Työviikkopohjainen oppimisväylä:
Independent and self-directed study.
Occasional meetings with course lecturer.

Tenttien ja tehtävien ajoittuminen

None

Opiskelijan työmäärä

actively engaging in social media platforms and events

Arviointikriteerit, hyväksytty/hylätty

You can
a. use professional concepts expertly in different social media platforms
c. can evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such
f. can apply critical thinking of ethical principles in social media marketing

Lisätietoja opiskelijoille

Can only be taken by contacting course lecturer first.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointikriteerit, hyvä (3)

Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing

Arviointikriteeri, hyväksytty/hylätty

Students can
a. use professional concepts expertly in different social media platforms
c. evaluate the activities of the customer, user and target group situations
d. determine the appropriate models, methods, software and techniques, and to justify their selection
f. apply critical thinking of ethical principles in social media marketing

Esitietovaatimukset

An active social media presence.

Lisätiedot

Can only be taken by contacting course lecturer first.