Marketing managementLaajuus (5 cr)
Code: MB00ED82
Credits
5 op
Teaching language
- English
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Enrollment
13.01.2025 - 26.01.2025
Timing
30.01.2025 - 30.04.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Slaveya Hämäläinen
Groups
-
MBKV25KYInternational Business Management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Opiskelumateriaali
The course outline and the group and individual tasks are presented in Learn. Additionally, handouts are provided when necessary.
Yksilölliset oppimisväylät
Teaching is carried out entirely face-to-face on the Kouvola campus according to the timetable. Remote participation is not possible. In principle, face-to-face teaching is not recorded, and it is not replaced by remote lectures when face-to-face teaching is given. Attendance is necessary to complete the course.
• Teacher guidance is available in connection with the ongoing lessons.
• The assessed tasks are done independently and as a group.
• The course utilizes different feedback methods - written and oral feedback. Peer feedback is also used.
TKI ja työelämäyhteistyö
The learning tasks of the course are based on assignments from working life.
Tentit ja muut määräajat
Learning tasks are completed at the end of each section.
During the study period, a project task is done in groups, which must be ready by the end of the study period.
An exam will be taken at the last face-to-face teaching session of the course.
The course ends at the time indicated in the implementation information. By this time, the student has returned the required tasks, completed any exams and met other requirements for an approved performance.
Opiskelijan työmäärä
• 1 ECTS corresponds to approximately 27 hours of student work. However, the amount of work depends on your study skills and previous knowledge.
• In the 5-credit course, the student's workload is approximately 135 hours.
Toteutuksen osien kuvaus
The project task is evaluated by the lecturer and peer feedback.
Further information
Further details of the course completion are presented at the start of the course. For additional information, please contact Slaveya at slaveya.hamalainen@xamk.fi.
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Assessment methods and criteria
The evaluation is done in relation to the competence goals and evaluation criteria of the course. Successful course completion requires all course components - project, exam and participation - to be completed with an approved grade.
Evaluation scale of the course: 1–5
Enrollment
08.01.2024 - 28.01.2024
Timing
01.01.2024 - 30.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Mari Hämäläinen
- Slaveya Hämäläinen
Teacher in charge
Mari Hämäläinen
Groups
-
MBKV24KYInternational business management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Opiskelumateriaali
Study materials are given in the first contact session and can be found in Learn.
Yksilölliset oppimisväylät
You participate in contact lessons according to our timetables. This course includes contact teaching, group works and independent work.
TKI ja työelämäyhteistyö
This course includes assignments that can be applied in working life.
Tentit ja muut määräajat
This course doesn´t have an exam. Completing this course requires accepted assignments.
Opiskelijan työmäärä
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Toteutuksen osien kuvaus
- marketing strategy
- brand management
- evaluating marketing performance
Further information
This course starts with a pre-assignment. Instruction for the assignment will be given by email before the course.
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Enrollment
09.01.2023 - 31.01.2023
Timing
03.02.2023 - 17.03.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Department of Business
Campus
Kouvola Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Mari Hämäläinen
- Slaveya Hämäläinen
Teacher in charge
Mari Maunula
Groups
-
MBKV23KYInternational business management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Opiskelumateriaali
Study materials are given in the first contact session and can be found in Learn.
Yksilölliset oppimisväylät
You participate in contact lessons according to our timetables. This course includes contact teaching, group works and independent work.
TKI ja työelämäyhteistyö
This course includes assignments that can be applied in working life.
Tentit ja muut määräajat
This course doesn´t have an exam. Completing this course requires accepted assignments.
Opiskelijan työmäärä
The content of this course is 5 credits which equals approximately 135 hours of student´s work.
Toteutuksen osien kuvaus
- marketing strategy
- brand management
- evaluating marketing performance
Further information
This course starts with a pre-assignment. Instruction for the assignment will be given by email before the course.
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.
Enrollment
10.01.2022 - 23.01.2022
Timing
03.02.2022 - 31.05.2022
Number of ECTS credits allocated
5 op
RDI portion
3 op
Mode of delivery
Contact teaching
Unit
Liiketalouden koulutusyksikkö, Kouvola (vanhettu)
Campus
Kouvola Campus
Teaching languages
- English
Degree programmes
- Master's Degree Programme in International Business Management
Teachers
- Pia Jääskeläinen
Teacher in charge
Pia Jääskeläinen
Groups
-
MBKV22KYInternational business management, master studies
Objective
You are able to develop and implement a marketing strategy.
You are able to identify an interlink between a marketing strategy and a sales strategy.
You learn the key features of brand management and are able to utilize them in your professional field.
You know how to use the marketing tools and how to evaluate marketing performance.
Content
How to develop and implement a marketing strategy?
What is the interlink between a marketing strategy and a sales strategy?
What are the key features of brand management?
What are the marketing tools and how to evaluate marketing performance?
Evaluation scale
1-5
Assessment criteria, good (3)
Student can
* find, study, produce and evaluate critically multidisciplinary data in the field of marketing management.
* solve demanding problems in research, development and innovation related to the marketing management.
* evaluate and manage independently operations involving individuals and teams.
* evaluate different strategic approaches and justify their use in terms of management and development.